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BAL Invests in Sales, Support and Specification Teams

BAL Invests in Sales, Support and Specification Teams

BAL has made a significant investment in its sales, support and specification teams to provide a greater service provision to tilers, contractors, specifiers and distributors.

The Stoke-on-Trent-based manufacturer has doubled its sales team while creating a new Training and Technical Support Team of five and adding to its Specification Support Team.

Joining the BAL team as area sales managers (ASMs) are; Lewis Lupton (Northern England and Scottish Borders), Geoff Cavell (East Midlands), Michael Maher (M5/M40 Corridor, Beds, Bucks and Herts), Richard Homan (Kent and Sussex) and Andy Oates (London).

Also joining is John Stewart who will act as regional sales manager for Yorkshire while Simon Harding has been promoted to regional sales manager for East Anglia. Both John and Simon will have additional responsibilities plus managing key accounts.

In addition, BAL has appointed Debi Boulton as head of sales. Debi previously worked as sales and marketing manager for sister brand Dunlop and has been with the business for nearly 20 years.

Commenting on the investment, David Lyman, BAL Sales Director said: “The addition of six new members of the sales team means that we can cover more areas of the country and provide a greater of level of support to our customers. This means more face-to-face visits, more trade events and more product training.

“As part of our investment, our Area Sales Managers will be getting more “hands-on” at trade events and work as a link between our distribution network and their customers including on-site project support and specifications where required.

“Debi joins having delivered significant sales growth for Dunlop and with a wealth of experience in the industry has the knowledge and skills to deliver for both BAL and our partners.”

The new Training and Technical Support team will be led by Dave Rowley, BAL Training Manager and will assist the area sales managers for larger trade events, training for fixers and contractors and trade counter staff on-site, and technical support on larger projects.

The team will work nationwide as and when called upon – working closely with BAL’s Technical Advisory and Specification Service (TAS).

“Having a dedicated team means we can provide additional support for fixers, contractors and distributors – including the option to deliver more practical and bespoke training courses both on-site or at our multi-purpose and high spec Innovation and Technology Centre.”

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