Bjelin UK is heading to The Flooring Show at Harrogate with a stand built around the commercial credentials of Woodura, its patented hardened wood flooring technology, alongside the UK debut of a new furniture collection aimed at the wider interiors sector.
Woodura strengthens real wood at a molecular level, giving specifiers and contract buyers a genuine alternative to laminate or engineered products in demanding environments. The technology delivers three times the durability of traditional wood flooring, 10 times the resource efficiency and up to 72 hours of water resistance – figures that matter in busy commercial spaces such as hospitality venues, offices and retail interiors. It was developed in partnership with sister company Välinge Innovation, the original inventor of the floating floor click system.
On the stand, visitors will find Woodura Planks and the Select graded Woodura Herringbone Modern and Classic ranges, alongside a full point-of-sale package designed to support specification conversations. The headline exhibit, however, is Woodura Furniture, a new range of dining and coffee tables in two design directions, Harmony and Solace, with Woodura tabletops and solid oak bases. It is Bjelin's first move beyond flooring and a signal of intent for the contract sector, where matching furniture and flooring ranges are increasingly in demand.
Managing director Simon Darbyshire said: "We're really pleased to be exhibiting at Harrogate this year. It's a fantastic platform to showcase our herringbone and the next generation of Woodura hardened wood flooring, and to start introducing furniture into the wider interiors’ conversation too."
All timber used across the ranges is FSC certified, with the flooring carrying the Nordic Swan Ecolabel and the furniture built from European oak sourced from the sustainably managed Spa?va forest.
Visit the Bjelin UK at stand Q86 at The Flooring Show, Harrogate Convention Centre, from 20 – 22 September, to see the full range and speak with the team about specification and supply.
