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Parquet Parade

BerryAlloc’s Luxe display for Les Exclusifs and Les Essentiels parquet collections.

BerryAlloc’s Luxe display brings a multi-format solution for the presentation of its Les Exclusifs and Les Essentiels parquet collections. 

Starting off as a single unit with space for 10 Les Exclusifs sampleboards, the Luxe display can be used freestanding or against a wall with a simple switch of graphic card inlay. Then, with the addition of another unit, Les Essentiels can be added into the mix, bringing the full range of BerryAlloc’s latest Ultimtec engineered wood floors. With large graphic panels, these combined displays are designed to be used as wall units.

By impregnating the wood with an aluminium oxide rich primer before applying a UV acrylic finish, Ultimtec delivers the look of an oiled floor with a surface that has exceptional resistance to wear and scratching and which requires no specialist maintenance. 

The impact of the display can be maximised with an additional module that houses full plank samples. Demonstrating the different plank sizes of Regular, XL and XXL formats, the module is a recommended addition to fully maximise the value of display. The complete Luxe display concept provides an impressive demonstration of Les Exclusifs and Les Essentiels and acts as a stylish focal point that benefits from BerryAlloc’s striking brand presence. 

Scott Arundell, Regional Sales Director UK & Ireland, said: “The new Luxe display is designed to provide an option for all retailers while building on our strong brand story. Through a freestanding or compact wall display of Les Exclusifs or an impressive presentation of all Ultimtec engineered wood floors, retailers can enjoy the popularity of wood flooring with the confidence and assurance that comes from a well-respected and recognised brand.”

The single Luxe display occupies a footprint of 2050 x 581mm in either orientation, while the premium double Luxe display occupies 4100 x 581mm of showroom floor space. Each display is supported by a full range of marketing materials and back up service from your dedicated BerryAlloc sales manager.

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