Flanders Flooring Days, 2 June – 5 June, saw visitors to IVC step into a circular future through a journey exploring the company’s innovations in more sustainable vinyl flooring.
By harnessing the power of AI, IVC told of how innovation in production, product and recycling set a pathway to IVCircular, the company’s vision for a looped product life cycle. AI artist in residence, Antonin created five intriguing AI artworks that zoom into a single number – a tonne, a bottle, a kilowatt – and invited a look beyond. Giant eggs and skyscrapers of flooring offcuts, ocean-bound plastic turned into attire; the artworks celebrated the company’s commitment to circularity and developing more sustainable floors.
IVC marketing manager Mäité Valck, said: “IVCircular is our vision for a better way to design, produce and recycle sheet vinyl floors, and we used Flanders Flooring Days as a way to get behind the stories and innovations of our sustainable actions, rather than just the numbers. Our AI artworks sparked conversations, and we were also delighted to explore this inspiration in depth with the official preview of our revolutionary Floorward range.”
In ‘The Egg that Closes the Loop’ Antonin has created an artwork to symbolise Floorward’s significant innovation, the use of Circul’Egg, a waste by-product of food production. Using the shells of eggs as a filler in the production of Floorward, IVC estimates it will use as much as 20 tonnes annually in the new range. Reimaging sheet vinyl for new generations with premium design and a strong brand image, Floorward is a leap in material use and market positioning for sheet vinyl.
Alongside exploring its actions such as the Recover programme for reclaiming installation waste and old floors, and the use of recycled plastic bottles including Ocean Bound Social Plastic for Texmark’s and Floorward’s textile backing; IVC also showed its newest product developments. With on-trend looks, rich variety and creative flexibility across Texmark, Texas, Nerutex, Ultimate Surfaces and Fibretex; these new designs certainly showed how IVC is on a roll.
