Visit LeoLine at The National Flooring Show to catch a first look at a brand-new display concept that raises the bar in cushion vinyl flooring.
With a new manifesto, identity, website and point of sale refresh, the new LeoLine is lifting the position of cushion vinyl in retail store across the country. Under the motto ‘floors as unique as you are’, LeoLine is making the practical and cost-effective floor finish desirable for a new generation of homeowners.
LeoLine will use The Flooring Show to give a preview of a new display concept that takes the next step in the brand’s development. Bringing the design and made-in-Belgium quality of LeoLine to the fore, the new display shares similarities with premium flooring point of sale – clever lighting, floating samples and a smart back finish – and puts LeoLine firmly in the realm of desirable flooring choices.
Stuart Reeves, sales director, LeoLine said: “We’re proud of the new look LeoLine, after all, it’s been a ground-up redesign of every touch point, as well as new collections. The prototype display is the culmination of much hard work behind the scenes from the team and is an impressive site.
“Today, LeoLine is more relevant than ever. It offers an affordable choice that prioritises comfort and design and that delivers unbeatable performance. By uplifting its appeal in store with our display concept, we’re making sure that it catches the eye of customers and portrays its ability to deliver a really smart and contemporary solution to their flooring needs. What’s more, with the addition of three new collection, Natural Trends, Aspire and Comfytex PU, there’s no other floor on the market that has quite so much creativity in its designs.”
Discover LeoLine alongside Unilin Flooring’s other premium flooring brands, Quick-Step and Moduleo at The Flooring Show in Hall C Stand 29.
