As part of the research for the collection Charlotte spent time watching a visual representation of the music on a modular synthesizer which captured the Northern Soul music through the screen, this inspired the form and shape of the patterns and forms found throughout the collection. Inspiration was also taken from nightclub lighting effects, typography seen on tickets and posters, dance movements, spinning records and the fashion of the northern soul movement. To turn Charlotte’s concept into reality, Senior Milliken Designer Helen Lloyd took up the next stage of the process. Refining and developing Northern Soul into a fully realised, commercial flooring collection. 

There are four designs in the collection, the first, Soundtrack, is inspired by retro prints and record labels of northern soul from the 70s. Millitron patterning technology is vital to being able to produce the precision pattern and colour seen in Northern Soul. Geometric shapes are created from vinyl records and the movement of spinning records and dancers is represented. Soundtrack can be used as a statement design or softened with more neutral patterns. The design works well to define walkways, in circulation areas, break-out spaces and can even be used as a ‘feature rug’. 

Next is Night Flyer, inspired by Northern Soul club flyers, posters and tickets. Retro colouring, typography and graphics taken from the era. Textures capture the essence of movement. This design provides a bold statement pattern to create a showcase feature. 

The third design in the collection, Strobe Light, is inspired by club culture lighting. Millitron patterning technology is crucial to creating the precision pattern, texture and movement combined. It denotes linear patterns cast through strobe lights, with playful and contemporary modern herringbone effect and ease of fitting. 

And finally, Floor Filler inspired by northern soul dance floors. Contemporary commercial tones can be varied from tile-to-tile to replicate the changing light effects seen on a dance floor. Where required it can be used to give the appearance of one overall colour. 

When it comes to the impact of sound, flooring has an important role to play. Northern Soul uses Milliken’s innovative cushion backing which not only ensures underfoot comfort but also absorbs up to 60% more ambient sound than hardback and reduces impact sound by up to 40%. Northern Soul is available with TractionBack 2.0 adhesive free installation: a more sustainable, healthier and more efficient method of carpet installation. 

The Northern Soul collection is made from Econyl yarn, which uses 100% regenerated content. As part of Milliken’s M/PACT Programme it offers impressive Green credentials from recycled content to responsible end of life re-use. It is made from 60% recycled content by product weight and has the following third party certifications: A+, TUV, EPD, CRI and C2C Silver.                          

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