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Online Flooring Retailer Hits Peak Sales on Black Friday

Pictured (left to right): Darren Gilbert, Jason Ashby, Josh Ashby (all UK Flooring Direct)

UK Flooring Direct broke its daily sales record on Black Friday as part of the company’s most successful ever week in its 15-year history.

The online flooring retailer took 1,400 orders on Black Friday alone, up 87% on the same time last year, with orders up across the week by 81% on the same period in 2019.

The company, which sells own-brand wood, laminate, and vinyl flooring direct to consumers and trade nationwide, sold a square metre of flooring every two-and-a-half seconds on Black Friday as it reached 38,400 square metres sold by midnight.

That’s enough flooring to cover more than five full size football pitches and, if laid back to back in square metres would stretch from the company’s headquarters in Hinckley to Birmingham.

Josh Ashby, Chief Commercial Officer at UK Flooring Direct, said: “It was an extremely busy few days, building on a very exciting few weeks for the business which has seen our growth really accelerate.

“Black Friday was our biggest ever day of sales as we took 1,400 orders – starting shortly after 7am with the final order in the minutes before midnight. In terms of geography, we saw orders from as far north as Inverness and as far south as Truro.

“It takes a real team effort to pull off these kinds of figures and to fulfil those levels of orders as well as quite considerable planning. We are very pleased to have achieved another record-breaking day and it sets us up for further growth through to the end of the year and into 2021.”

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