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Välinge Strengthens Sales Operation

Välinge Strengthens Sales Operation with Richard Banham Appointment

Välinge Innovation UK has announced the appointment of Richard Banham as national key account manager for UK & Ireland.

Richard is known to many in the industry on account of his 16 years’ experience with Headlam Group, where he was latterly BMK Commercial Manager, responsible for the hard flooring business, since 2019.

Richard’s knowledge of the industry, makes him particularly excited about the challenge which is now before him at Välinge. This involves bringing the company’s new range of hardened wood products to the UK and Irish markets. The new range features the technologies of Woodura and 5G Dry, representing the next generation of highly innovative engineered hardened wood floors. 

“There is a massive market opportunity for Välinge in the UK and for me personally, which is why this role appealed so much to me,” said Richard. “We are selling much more than just a product, but all the technology that supports it. Sustainability, quality, innovation, durability – these are just some of the key messages associated with Välinge hardened wood flooring products that I am really looking forward to bringing to the most forward-thinking distributors and retailers in the UK and Ireland”

Simon Darbyshire, general manager of Välinge Innovation UK, said: “I’m thrilled that Richard has now joined us. His combination of experience, enthusiasm, contacts and market knowledge puts us in the best possible place to be coming to market at this time with our market leading surface technology and innovative hardened wood product offer.”

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