Luxury vinyl flooring manufacturer, Moduleo, has launched an in-store showroom concept comprising an indoor display, seating area and on-screen product catalogue in order to create a unique selling experience within its retailer network.

Available in two formats at 15 and 20 square metres, the Moduleo Showroom aims to grow brand awareness and create a stronger understanding of the company’s product offering.

The branded unit creates a unique experience allowing customers to engage with Moduleo’s entire range, which is split by effect and colour to simplify browsing. Physical samples of each design are available on-stand, as well as an area for retailers to run through brochures and answer any queries, as well as present full planks of the product.

The innovative showroom stand features a 43” touch screen presenting the Moduleo room visualiser, where shoppers can create up to 110 unique designs in a space of their choosing with Moduleo Moods.

David Bigland, managing director of Moduleo UK and Eire, commented: “2017 marked a successful five years of trading in the UK and the concept, which is essentially a showroom within a showroom, is a great way to celebrate this. It will create a new benchmark for customer experience and will inspire shoppers as to how a new Moduleo floor could transform their property.

“A large number of retailers have already invested in our stands and are enjoying many benefits, including geographical exclusivity and top ranking on the retailer’s section of our website. Our retail partners are already beginning to reap the rewards and we’re excited to see the new stand in more show rooms throughout 2018.”

https://www.moduleo.co.uk/