IVC Group has developed PROTEKT, a permanent anti-bacterial and anti-mould technology for residential cushion vinyl floors.
Tested to be 99.9% effective against the growth of common bacteria including e-coli, staphylococcus aureus and MRSA, PROTEKT adds a confidence-inspiring feature to IVC Group residential cushion vinyl floors, making them an even more compelling choice for today’s homes.
Available exclusively on Comfytex Deluxe by Leoline, with the promise of a lifetime of anti-bacterial protection that won’t wash or wear off, PROTEKT is sure to appeal to consumers looking for a floor that can help to make their home healthier and more hygienic.
A new addition to the Leoline Collection 2020, Comfytex Deluxe features 19 wood and tile designs with a textile backing that allows loose lay installation directly over existing floor coverings. Equipped with Superguard for easy care and now protected against bacteria and mould with PROTEKT, Comfytex Deluxe is sure to prove an attractive range for today’s purchaser.
Stuart Reeves, Sales Director, IVC Group, said: “With the pandemic firmly in the public conscious, hygiene and health are predicted to be big influencers in the purchasing decisions made by consumers. We’re responding to these worries with the launch of PROTEKT on our popular Comfytex Deluxe cushion vinyl floor.”
PROTEKT will features on additional marketing for the range, including an on-display ‘wobbler’ as well as stickers for sample books promoting Comfytex Deluxe as a floor that’s ready to tackle the demands of today’s homes.
PROTEKT is built-in to the wear layer of IVC Group’s cushion vinyl so that it becomes a permanent feature. Anti-mould performance is also included in equipped floors to inhibit mould growth. Based on the Sanitec technology already found in heterogeneous vinyl floors from the IVC brand, PROTEKT’s durability and performance has been proven in commercial projects.
